A taxonomy for financial services selling
Year of publication: |
2019
|
---|---|
Authors: | Hain, Joie S. ; Rutherford, Brian N. ; Hair, Joseph F. |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 39.2019, 2, p. 172-188
|
Subject: | cluster analysis | financial services | sales activities | taxonomy | Finanzdienstleistung | Financial services | Clusteranalyse | Cluster analysis | Klassifikation | Classification | Verkauf | Selling | Beziehungsmarketing | Relationship marketing |
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