A taxonomy of control mechanisms and effects on channel cooperation in China
| Year of publication: |
2011
|
|---|---|
| Authors: | Luo, Yadong ; Liu, Yi ; Zhang, Leinan ; Huang, Ying |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 2, p. 307-327
|