A taxonomy of nascent entrepreneurs' marketing decisions in high-tech small businesses
Year of publication: |
2018
|
---|---|
Authors: | Nouri, Pouria ; Ahmady, Abdollah |
Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 28.2018, 3, p. 69-79
|
Subject: | Entrepreneurial marketing | Decision making | Nascent entrepreneurs | Small businesses | Taxonomy | KMU | SME | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Marketing | Klassifikation | Classification | Entscheidung | Decision |
-
Yang, Man, (2017)
-
Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi, (2020)
-
Simba, Amon, (2014)
- More ...
-
Exploring female entrepreneurs’ marketing decisions with a heuristics and biases approach
Nouri, Pouria, (2019)
-
Do female and male entrepreneurs differ in their proneness to heuristics and biases?
Nouri, Pouria, (2019)
-
Nouri, Pouria, (2020)
- More ...