A taxonomy of online marketing methods for corporate communication
Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz and Ignacio Aedo
| Year of publication: |
2021
|
|---|---|
| Authors: | Hajarian, Mohammad ; Camilleri, Mark Anthony ; Díaz, Paloma ; Aedo, Ignacio |
| Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 235-250
|
| Subject: | Online marketing | digital media | websites | search engine optimization | Web 2.0 | social media | blogs | review sites | Online-Marketing | Internet marketing | Social Web | Social web | Website | Öffentlichkeitsarbeit | Public relations | Suchmaschine | Search engine | Electronic Commerce | E-commerce | Web 2.0-Technologien | Web 2.0 technologies | Internet | Digitale Medien | Digital media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-264-520211014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491724