A technique that links investor loyalty to customer loyalty : the emerging reality for financial markets
Alexander Cassar; Michael Diegelmann
| Year of publication: |
2004
|
|---|---|
| Authors: | Cassar, Alexander ; Diegelmann, Michael |
| Published in: |
Handbuch Investor Relations. - Wiesbaden : Gabler, ISBN 978-3-409-12562-8. - 2004, p. 631-642
|
| Subject: | Beziehungsmarketing | Relationship marketing | Finanzmarkt | Financial market | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002506339