A test of the validity of Hofstede's cultural framework
Year of publication: |
2008
|
---|---|
Authors: | Blodgett, Jeffrey G. ; Bakir, Aysen ; Rose, Gregory M. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 6, p. 339-349
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Culture | Marketing intelligence | Factor analysis |
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