A Theorethical Analysis of Strategic Alliances in the Mexican Insurance Market

The aim of this work is to give a perspective about the utility of the strategic alliances from the view of three theories: The resource-based theory, the industry-based theory and the institutional-based theory. The raised hypotheses were that the strategic alliances are useful to enter to the markets, growth and expand a firm. The methodology used was exploratory data analysis of the insurance sector and the top five insurance firms in 2011. It is concluded that the strategic alliances are reflected the insurance market of México having strong implications at the three levels local, industry and institutional