A theoretical analysis of the lean start-up method
Onesun Steve Yoo, Tingliang Huang, Kenan Arifoğlu
| Year of publication: |
2021
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|---|---|
| Authors: | Yoo, Onesun Steve ; Huang, Tingliang ; Arifoğlu, Kenan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 3, p. 395-412
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| Subject: | lean start-up method | customer discovery | new product development | Bayesian learning | Unternehmensgründung | Business start-up | Lean Production | Lean production | Produktentwicklung | New product development | Lean Management | Lean management | Theorie | Theory | Innovationsmanagement | Innovation management | Lernprozess | Learning process | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593994