A theoretical and empirical analysis of alternate auction policies for search advertisements
Year of publication: |
2009
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Authors: | Balachander, Subramanian ; Kannan, Karthik ; Schwartz, David G. |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 7.2009, 1, p. 1-49
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A theoretical and empirical analysis of alternate auction policies for search advertisements
Balachander, Subramanian, (2009)
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A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
Balachander, Subramanian, (2009)
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A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
Balachander, Subramanian, (2009)
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