A theoretical and empirical analysis of the optimal advertising strategy
Dan. Horsky
| Year of publication: |
1974
|
|---|---|
| Authors: | Horsky, Dan |
| Publisher: |
[S.l.] |
| Extent: | [160 S.] |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Purdue Univ., Diss., 1974 |
| Notes: | [Mikrofilm] |
| Source: |
Persistent link: https://www.econbiz.de/10004853036