A theoretical study of brand equity : reconceptualizing and measuring the construct from an individual consumer perspective
by Saravudh Anantachart
| Year of publication: |
1998
|
|---|---|
| Authors: | Anantachart, Saravudh |
| Subject: | Markenwert | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 199 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Gainesville, Fla., Univ., Diss., 1998 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004777461