A theory of broadcast media concentration and commercial advertising
Year of publication: |
2004
|
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Authors: | Cunningham, Brendan M. ; Alexander, Peter J. |
Published in: |
Journal of public economic theory. - Malden, Mass. : Wiley-Blackwell, ISSN 1097-3923, ZDB-ID 1468434-2. - Vol. 6.2004, 4, p. 557-575
|
Subject: | Fernsehprogramm | Television programme | Hörfunkprogramm | Radio programme | Rundfunksender | Broadcasting industry | Fernsehsender | Television industry | Unternehmenskonzentration | Market concentration | Hörfunkwerbung | Radio advertising | Theorie | Theory | USA | United States |
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