A Theory of Bundling Advertisements in Media Markets
Year of publication: |
2017
|
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Authors: | Murphy, Kevin M. |
Other Persons: | Palacios-Huerta, Ignacio Isabel (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Theorie | Theory | Leistungsbündel | Bundling strategy | Mediensektor | Media industries | Online-Marketing | Internet marketing | Medienmarkt | Media market |
Extent: | 1 Online-Ressource (41 p) |
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Series: | NBER Working Paper ; No. w22994 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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