A theory of consumer referral
Year of publication: |
2008
|
---|---|
Authors: | Jun, Tackseung ; Kim, Jeong-yoo |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 26.2008, 3, p. 662-678
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Preisdifferenzierung | Price discrimination | Theorie | Theory |
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