A theory of cross-cultural buyer behavior
Jagdish N. Sheth; S. Prakash Sethi
| Year of publication: |
1977
|
|---|---|
| Authors: | Sheth, Jagdish N. ; Sethi, S. Prakash |
| Published in: |
Consumer and industrial buying behavior. - New York [u.a.] : North-Holland Publ. Co., ISBN 0-444-00230-8. - 1977, p. 369-386
|
| Subject: | Absatztechnik | Unternehmung internationale |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002825136