A theory of marketing : outline of a social systems perspective
Marius K. Lüdicke. With a foreword by Markus Giesler
| Year of publication: |
2006 ; 1. Aufl.
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| Authors: | Lüdicke, Marius K. |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verl. |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Systemtheorie | Systems theory | Soziologie | Sociology | Theorie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XV, 189 S. graph. Darst. 21 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2006 |
| ISBN: | 978-3-8350-0304-0 ; 3-8350-0304-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003280529