A theory of perceived risk and attractiveness
| Year of publication: |
1992
|
|---|---|
| Authors: | Weber, Elke U. ; Anderson, Carolyn J. ; Birnbaum, Michael H. |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 52.1992, 3, p. 492-523
|
| Publisher: |
Elsevier |