A theory of successful product breakthrough management: learning from success
Year of publication: |
2000
|
---|---|
Authors: | Coskun Samli, A. ; Weber, Julie Ann E. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 9.2000, 1, p. 35-55
|
Publisher: |
MCB UP Ltd |
Subject: | Product innovation | New product development | Product management |
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