A theory to generate new products that incorporates supplier advantages and market segmentation
Year of publication: |
1990
|
---|---|
Authors: | Gensch, Dennis H. |
Published in: |
Advances in business marketing : a research annual. - Greenwich, Conn. [u.a.] : JAI Pr., ISSN 0894-5969, ZDB-ID 615816-X. - Vol. 4.1990, p. 53-92
|
Subject: | Constant utility buyer choice function | Konsumtheorie | Consumption theory | Innovation | Theorie | Theory |
-
Eine nachfrageorientierte Innovationstheorie
Weckwerth, Joachim, (1999)
-
Consumption, preferences, and the evolutionary agenda
Metcalfe, John S., (2001)
-
Saviotti, Pier Paolo, (2001)
- More ...
-
Solving the "Marketing Mix" Problem using Geometric Programming
Balachandran, V., (1974)
-
An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments
Gensch, Dennis H., (1973)
-
Targeting the Switchable Industrial Customer
Gensch, Dennis H., (1984)
- More ...