A toast to emerging terroir : exploring consumer attitudes toward local wine in Ukraine
Year of publication: |
2024
|
---|---|
Authors: | Hanchukova, Oleksandra ; Velikova, Natalia ; Motuzenko, Olena |
Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 36.2024, 1, p. 141-159
|
Subject: | Emerging markets | Market segmentation | Ukraine | Wine | Wein | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Schwellenländer | Emerging economies | Marktsegmentierung | Weinhandel | Wine trade |
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