A trade value perspective on ecommerce research : an integration of transaction value and transaction cost theories
Year of publication: |
2010
|
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Authors: | King, Ruth C. ; Sen, Ravi ; D’Aubeterre, Fergle ; Sethi, Vikram |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 6.2010, 2, p. 59-77
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Subject: | Electronic Commerce | E-commerce | Vermittlungstätigkeit | Intermediation | Transaktionskosten | Transaction costs | Vertriebsweg | Distribution channel | Theorie | Theory |
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