A transaction cost rationale for private branding and its implications for the choice of domestic vs. offshore outsourcing
Year of publication: |
2009
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Authors: | Chen, Shih-fen S. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 40.2009, 1, p. 156-175
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Subject: | Markenführung | Brand management | Transaktionskosten | Transaction costs | Auslandsverlagerung | Offshoring | Multinationales Unternehmen | Transnational corporation |
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