A transaction utility approach for bidding in second-price auctions
Year of publication: |
2020
|
---|---|
Authors: | Sayman, Serdar ; Akçay, Yalçın |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 49.2020, p. 86-93
|
Subject: | Second-price auctions | Reference price | Transaction utility | Auktionstheorie | Auction theory | Auktion | Auction | Transaktionskosten | Transaction costs | Preis | Price |
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