A Transactional Analysis Approach to the Categorisation of Corporate Marketing Behaviour
Year of publication: |
1999
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Authors: | Bennett, Roger |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 4, p. 265-290
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