A two-phase interaction process for marketing model construction
Year of publication: |
1970
|
---|---|
Authors: | Lipson, Harry A. ; Darling, John R. ; Reynolds, Fred D. |
Published in: |
MSU business topics. - East Lansing, Mich. : School, ISSN 0024-8460, ZDB-ID 221039-3. - Vol. 18.1970, 4, p. 34-44
|
Subject: | Marktforschung |
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