A two-sided sales promotions modeling based on agent-based simulation
Year of publication: |
2024
|
---|---|
Authors: | Turgut, Yakup ; Bozdag, Cafer Erhan |
Published in: |
Journal of economic interaction and coordination. - Berlin : Springer, ISSN 1860-7128, ZDB-ID 2237855-8. - Vol. 19.2024, 1, p. 85-119
|
Subject: | Belief desire intention model | Reinforcement learning | Sales promotions | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Agentenbasierte Modellierung | Agent-based modeling | Theorie | Theory | Simulation | Lernprozess | Learning process |
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