A two-stage model for forecasting consumers' intention to purchase with e-coupons
Year of publication: |
2021
|
---|---|
Authors: | Ren, Xinxin ; Cao, Jingjing ; Xua, Xianhao ; Gong, Yeming |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-12
|
Subject: | Electronic coupon redemption | Consumer segmentation | Isolation forest | Data-driven strategy | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Theorie | Theory |
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