A Two-step Model of Influence in Group Purchasing Decisions
Year of publication: |
1994
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Authors: | Wilson, Elizabeth J. ; Woodside, Arch G. |
Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bradford : Emerald, ISSN 0020-7527, ZDB-ID 1842791. - Vol. 24.1994, 5, p. 34-44
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