A typology of cause-related marketing approaches in European professional basketball
Cleo Schyvinck, Annick Willem
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Schyvinck, Cleo ; Willem, Annick |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 4, p. 347-362
|
| Subject: | Corporate social responsibility | Marketing | Stakeholder management | Corporate Social Responsibility | Stakeholder | Cause-Related Marketing | Cause-related marketing | EU-Staaten | EU countries | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2017.08.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011911315