A Typology of Customer Co-Creation in the Innovation Process
Year of publication: |
2014
|
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Authors: | Piller, Frank T. ; Ihl, Christoph ; Vossen, Alexander |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Produktentwicklung | New product development |
Extent: | 1 Online-Ressource (26 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 29, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1732127 [DOI] |
Classification: | M11 - Production Management ; M13 - Entrepreneurship ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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