A typology of customer lifetime values in buyer-seller relationships
Ellen Roemer
| Year of publication: |
2007
|
|---|---|
| Authors: | Roemer, Ellen |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 5, p. 441-457
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621570