A Utility-Based Diffusion Model Applied to the Digital Camera Case
Year of publication: |
2010
|
---|---|
Authors: | Orbach, Yair ; Fruchter, Gila E. |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 8.2010, 1
|
Publisher: |
De Gruyter |
Subject: | diffusion | utility | evolution | forecasting | pre-launch | conjoint-analysis |
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