A variable budgeting system for consumer advertising
Year of publication: |
1971
|
---|---|
Authors: | Friedman, Lawrence |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 12.1971, 2, p. 77-87
|
Subject: | Werbungsbetrieb | Betriebsfinanzwirtschaft |
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