A very conscientious brand: A case study of the BBC's current affairs series Panorama
Year of publication: |
2011
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Authors: | McQueen, David |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 18.2011, 9 (15.8.), p. 677-688
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