A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
Year of publication: |
2009-05-15
|
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Authors: | van der Lans, van der Lans, R.J.A. ; van Bruggen, van Bruggen, G.H. ; Eliashberg, Eliashberg, J. ; Wierenga, Wierenga, B. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | Markov processes | branching processes | forecasting | online marketing | viral marketing | word of mouth |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2009-029-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: |
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A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
Lans, R.J.A. van der, (2009)
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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
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