A virtual companion for the customer : from conversation to collaboration
Timo Strohmann and Susanne Robra-Bissantz
| Year of publication: |
2020
|
|---|---|
| Authors: | Strohmann, Timo ; Robra-Bissantz, Susanne |
| Published in: |
Methoden - Potenziale - Einsatzfelder. - Wiesbaden : Springer Gabler, ISBN 978-3-658-30167-5. - 2020, p. 252-272
|
| Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Virtuelles Team | Virtual team | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-30168-2_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266260