A Western franchise in Shanghai, China : a late entrant's success
Year of publication: |
2022
|
---|---|
Authors: | Roberts, R. E. ; Frazer, Lorelle ; Thaichon, Park |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 6, p. 606-626
|
Subject: | adaptation | emerging market | Franchising | imitation | innovation | Market entry | retail | China | Markteintritt | Shanghai | Schwellenländer | Emerging economies | Innovation | Einzelhandel | Retail trade | Internationaler Markteintritt | International market entry | Imitationsstrategie | Imitation strategy |
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