A WTP-choice model : empirical validation, competitive and centralized pricing
Varun Gupta, Metin Çakanyıldırım
| Year of publication: |
November 2016
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| Authors: | Gupta, Varun ; Çakanyıldırım, Metin |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 11, p. 1866-1884
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| Subject: | willingness-to-pay | choice models | competitive pricing | centralized pricing | lost sales | estimation | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Wettbewerb | Competition | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12582 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626757