AB spaustuvės "Titnagas" marketingo strategijos analizė bei tobulinimas

In this master’s final paper is made the analysis of the strategic plan of the organization. By means of the scientific literature the analysis of the main aspects of the approach of strategy is made for their application, made theoretik analysis market selection of market segments and selecting for a product a reliable place in the market. Influence on the organization of elements of strategy of a marketing complex and rateabled influence of the market printing is laid out. Rateabled importance of structural funds of the European Union in development poligraphy the enterprises. Inspection of the market poligraphy is made, the biographical analysis of clients and workers of the enterprise is made. Considering the plan of strategy of the enterprise and having processed get data, the amendment of the strategic plan is prepared. For successful improvement of the plan the scheme strategic control and the presented recommendations for successful modernization is prepared.