About Methods to measure the effectiveness of advertising
by Bo Wickstroem
Year of publication: |
1961
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Authors: |
Wickström, Bo
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Publisher: |
[Paris] : [European Productivity Agency, Organisation for European Economic Co-operation]
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Extent: | 63 S. ; 8-o |
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Series: | |
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Type of publication: | Book / Working Paper
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Source: | |
Persistent link: https://www.econbiz.de/10004753604