Absatzpolitik : die Instrumente des Verkaufsmarketing
hrsg. von Werner Pepels
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Pepels, Werner (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Vertrieb | Physical distribution | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 364 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 12 Beitr. Literaturangaben kart. : ca. DM 48.00, ca. sfr 44.50, ca. S 350.00 |
| ISBN: | 3-8006-2284-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000670935