Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Felicitas Sutor
| Year of publication: |
2007
|
|---|---|
| Authors: | Sutor, Felicitas |
| Publisher: |
Saarbrücken : VDM Verl. Müller |
| Subject: | Fernsehsender | Television industry | Fernsehprogramm | Television programme | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Deutschland | Germany | Großbritannien | United Kingdom | USA | United States | Electronic Shopping | Marketing | Planung |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [d-nb.info] |
| Extent: | IV, 89 S., S. V- XIII Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literatur- und URL-Verz. S. V - XIII |
| ISBN: | 978-3-8364-5251-9 ; 3-8364-5251-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009363