Abstimmungsprobleme von Marketing und Technologiepolitik
Year of publication: |
1985
|
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Authors: | Brockhoff, Klaus |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 45.1985, 6, p. 623-632
|
Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research |
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