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The internationalisation of a sports team brand : the case of European soccer teams
Richelieu, André, (2008)
The relationship between sport and television : the case of TF1 and the 2002 Football World Cup
Desbordes, Michel, (2006)
Sport events and public organisations : the case of Conseil General de la Sarthe and '24 hours' of Le Mans
Desbordes, Michel, (2010)