Accelerating growth with strategic innovation : putting market driving into context
George S. Day
| Year of publication: |
2023
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|---|---|
| Authors: | Day, George S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 113.2023, p. 341-344
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| Subject: | Dynamic capabilities | Latent needs | Market driven organizations | Market driving | Market orientation | Market shaping | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Strategisches Management | Strategic management | Marketing | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.06.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433608