Accelerating international expansion through global alliances : a typology of cooperative strategies
Year of publication: |
2002
|
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Authors: | García Canal, Esteban ; López Duarte, Cristina ; Rialp Criado, Josep ; Valdés Llaneza, Ana |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 37.2002, 2, p. 91-107
|
Subject: | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry | Internationaler Wettbewerb | International competition | Multinationales Unternehmen | Transnational corporation | Spanien | Spain |
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