Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Nan Wang, Wenxuan Xie, Victor Tiberius, Yong Qiu
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Nan ; Xie, Wenxuan ; Tiberius, Victor ; Qiu, Yong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-12
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| Subject: | Lead userness | Opinion leadership | Domain-specific innovativeness | Product involvement | New product diffusion | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Produktentwicklung | New product development | Innovation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Führungsstil | Leadership style | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253520