Acceptance of corporate blogs by internet users
Year of publication: |
2014
|
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Authors: | Koenig, Nils |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 17.2014, 2, p. 114-137
|
Subject: | corporte blog | social media | technology acceptance model | Internet | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour |
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