Access-based services for the base of the pyramid
Year of publication: |
November 2018
|
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Authors: | Schäfers, Tobias ; Moser, Roger ; Narayanamurthy, Gopalakrishnan |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 4, p. 421-437
|
Subject: | access-based services | base of the pyramid | nonconsumption | Entwicklungsländer | Developing countries | Niedrigeinkommen | Low income | Multinationales Unternehmen | Transnational corporation |
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