Accessibility and age : can legibility improve opportunity to process advertising?
Michelle R. Nelson and Kirby Cook
| Year of publication: |
2024
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|---|---|
| Authors: | Nelson, Michelle R. ; Cook, Kirby |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 3, p. 307-325
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| Subject: | accessibility | legibility | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2220380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575280